Online project
Working with two of McDonalds advertising agencies, Twenty5eight designed and ran an integrated Radio and Website Promotion to highlight the NEW flavours of the Games special menu range.
The promotion “Where In The World?” was targeted to regional NSW and ACT radio listeners to participate for the chance to WIN a high definition TV and years subscription of FOX sports.
To enter the draw, people had to listen weekdays to their local radio station for special McDonald’s “Where in the World?” advertisements and guess the sound of a past Olympic City, then register their correct answer on the Where In the World website daily.
The 4 week radio and web promotion was completely concepted, created and managed by Twenty5eight. This included the idea nd mechanics, copywriting, radio production, delivery, budgeting, website design and build, competition permits, prize sourcing, draw and prize delivery.
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