Case Study 1

KUMUKA WORLDWIDE

- Kumuka required a 30 second TV commercial that would serve as an engaging branding campaign to take their travel company to a world of travellers in the target demographic of professional men & women, under 35 years old. Kumuka not only sought to gain exposure as the travel company of choice, but also highlight their deal-winning point of difference, where ‘no hidden extras’ or ‘financial surprises’ are within their holiday tours.

The campaign used pictures from inspirational Kumuka holidays that tied in the endless possibilities available to travellers. Incorporating these pictures into the tablet, a ‘now’ social media element, gave the TV commercial an interactive experience further appealing to the target demographic and gave the call to action an element of immediacy, with the message ‘log onto the Kumuka website’.

Twenty5eight had a world of fun working on the Kumuka TV commercial. Watch it here!

Case Study 3

PLANET ARK

- Score points for the environment and Recycle Aluminum Cans! twenty5eight were thrilled to get on board recently with Layne Beachley, Rebecca and the Planet Ark team to create an Aluminium Can Recycling CSA for TV, cinema and billboards.

Planet Ark needed a fun and informative campaign to raise awareness of their Aluminium Cans Recycling initiative. We worked closely with their team to develop an ad with an animated avatar of Layne in an interactive computer game. We then incorporated the wonderful ‘real’ Layne Beachley who demonstrated how great it is to be a winner for the environment and how fun and easy it is to help. It was fantastic to work on such a great campaign that we know will make a real difference to the environment.

Check out cans.planetark.org for more info!

Watch the TVC!